DESN 132A—PERSPECTIVE & RENDERING SYSTEMS I |  FALL 2020  |  T/TH 4:00–6:45PM  |  ONLINE (AMI)

P1 | VERTICAL BOTTLES

PROJECT OVERVIEW

The Sport Bottle Design helps students focus on the rules of vertical cylinders, ie. ellipses in the horizontal plane.

Sports bottles may include thermos', portable water purification systems, and many other similarly related products.

Specific sport bottle brands to consider may be Nalgene, Porsche Design, Camelback, Klean, Platypus, Starbucks & Teavana, or any number of others.

Your Brand will be included in your presentation.

SCHEDULE / METHODOLOGY

PART 1. UNDERSTANDING YOUR CLIENT

Research your client's brand and find images that describe materials, textures, experiences that can be incorporated into your designs.

PART 2. FORM GENERATION & COMPOSITION

Choose a specific brand identity you are designing for, ie. Porsche Design, Diesel, H&M, REI, Oakley, etc.

Start with the principal geometries (boxes/cubes, ellipses, cylinders, cones, sphericals, etc.), then modify the forms with control to create complexity and interest while obeying the rules of perspective.

Merge/add forms, subtract geometries, round edges, bevel/chamfer
edges, etc.

Add "parting" and "separation" lines to articulate surface or material separations.

Scale is relative. Your objects should make sense relative to each other for your product.

PART 3. RENDERING & PRESENTATION

Using your markers and add final details and textures as necessary
with Prismacolor pencils.

Render contrasting qualities and/or materiality changes:

Matte vs Polished/Chrome

Opaque vs Transparent

Rough vs Smooth - Remember, rough will affect the profile of the surface

Don't worry about the rough layout lines in your draft studies. When you render much of it will become less noticeable and also adds interest to the drawing. Graphite especially can add warmth to your marker work when done well.

You may use digital editing software to add more value depth, complex material textures, and for presentation layout. It is not required.

DELIVERABLES

Three 11x17" sheets.

1. Concept / Inspiration sheet

2. Form Exploration and Study Sketches sheet

3. Final designs sheet, 6 unique designs

Include annotations of materials and other features as necessary.

You should have a combination of "perspective" views as well as
orthographic views.

REFERENCES AND INSPIRATION

See the Materiality Matrix for some material inspiration.

See Cylinders mechanics

See Shadow Casting mechanics

See Info Graphics

Book, Sketching The Basics

Video Demos

Spencer Nugent - Jump to 15min. Warmup exercises prior.

CONSIDER ADDING:

VERTICAL REFLECTIONS

Add the suggestion of reflections as if they are sitting on a polished display counter to
add visual interest.

When you render the reflections, be sure to keep them lighter than the objects and do not ink the edges; keeps the viewer's attention on the object.

SHADOW CASTING

Use Parallel Light shadow casting and cast reasonably believable shadows based on the rules, either to the left or right of the forms.

1 | Brand Understanding, Mood, Inspiration Sheet

This sheet should NOT contain any images of existing bottle designs but instead consist of 10-15 images of lifestyle, material inspiration, color values, qualities you're inspired by and envision incorporation into your
design(s) etc.

2 | Form Exploration Sketching Sheet

This sheet should be where you explore form shapes, proportions, details, materials and finishes, and qualities or characteristics you'd like for your designs.

3 | Final Designs (6)

This sheet should NOT contain any images of existing bottle designs but instead consist of 10-15 images of lifestyle, material inspiration, color values, etc.

STUDENT WORK EXAMPLES

NOTE:
DO NOT DRAW VERTICAL BOTTLES LAYING DOWN (BELOW). LOOKS MORE LIKE A FLASHLIGHT!

FEEL FREE TO EXPLORE MEDIUM TONED PAPER (CANSON)

STUDENT LEARNING OBJECTIVES (SLOs)

  1. To gain strong understanding of fundamental forms,
  2. To gain understanding of shadow-casting logic,
  3. To gain understanding of mirror reflection logic,
  4. To develop marker rendering skills and techniques for Industrial Design,
  5. To enhance and refine line quality and line weights,
  6. To Incorporate Information Graphics as a descriptive device in representation.

GRADING AND EVALUATION RUBRIC

The following Rubric will apply in assessment of the student's work product, presentation, and/or process:

 

^

All assignments depend on strong application of the following:

Base Construction System. 1pt-, 2-pt grid, or 3-pt Perspective, or 3D Modeling Software for Base underlay.

Details. Articulation of and Scale via the human figure.

Rendering Values. Various techniques include cross hatching in graphite, pen, and/or in marker,
rendering with color pencils, rendering with marker and pencils.

 

NOTE:
While each assignment will have a primary representation focus, most if not all, will include some combination of the following stages and/or drawing types. It is the student's responsibility to become well versed in these types, and when/where they are used in the design process:

 

 

 

Exploratory and Analysis Sketching.
By drawing, you are thinking about the problem and considering solutions while not jumping to first-thought solutions, which may be strong, or may be lame, but drawing helps to discover what you know, and don't know and can do more research and development of.

analysis sketch evaluating existing circumstancesexploration sketch considering potential solutionsrefinement of concept sketch

* Estimate only. See instructor and calendar for specific due dates. Summer Session schedule is more compressed with one week equal to approximately two and half semester weeks.

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