DESN 570 —  APPLIED DESIGN IN CONTEMPORARY SOCIETY  |  F 2019  |  F 9:00–11:45AM  |  SS/PA 102

​D4 | DESIGN STANDARDS DOCUMENT

2 weeks

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PROJECT DESCRIPTION

Individual

Create a discipline-specific document based on associated conventions describing project design conditions and parameters for additional design work.

Every organization, especially larger corporations, institutions, etc. need to manage the look, feel, and brand identity of their entity. When done well,
there are very strict controls and parameters in place. We often directly associate this with corporate logos, but it extends to color specifics, usage, signage applications, and may even go so far as to establish architectural guidelines, especially in highly planned communities such as those by the Irvine Corporation, retail mall developments, and so forth.

We are creating parameters and constraints in order to maintain
longevity and consistency

  • Target
  • Apple Computer
  • Starbucks
  • VW

How many senses can we engage on this challenge?

Ask, what if it did...(hint: more)?

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(SLOs 1,2,6)

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REFERENCES

See list of "570 Topics" links on right sidebar.

 

Very often Branding Standards can be found on corporate and institutional websites under their marketing section. Usually it takes some hunting and word-play searches to locate them.

Industrial Design

"...Jobs searched for a sympathetic design partner; he finally found one in Hartmut Esslinger of Frog Design. Together, the two companies developed the “Snow White” design language that was meant to give Apple’s products a coherent visual ­vocabulary, the appearance of being related.

That vocabulary featured, among other things, lines two millimeters wide and deep, spaced 10 millimeters apart, to suggest precision. (Some of the grooves were functional, acting as vents for airflow.) Case corners were rounded, but to differing degrees: if the curve at the back of a computer had a three-millimeter radius, the one at the front had a two-millimeter radius, reducing the machine’s perceived size. In addition, the rounded corners and lines echoed distinctive features of the Mac user interface of the time: rounded screen corners and horizontal lines in the grab bars of windows.

Such precise design requirements simply couldn’t be met by the manufacturing processes used to make most consumer objects–and certainly computers–at the time. Most manufacturers cheat when making plastic cases: they use molds with sloping sides called “drafts,” which let parts pop out more easily and make for simpler, cheaper production."

Graphic Design Examples

  • Brad Bartlett, Art Center, Transmedia Design, with Aaron Koblin, media artist, Dan Goods, visual strategist

Architecture Masterplanning Examples

Online References

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PROCESS & DELIVERABLES

All projects must include:

Student name, project name, project title, instructor name,
course name, and date.

 

  1. 10 pg Report (document)
  2. Prototypes (making physical studies)
  3. Images (photography, generally)
  4. Graphics (charts, maps, diagrams)
  5. Media (audio-video product)

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EVALUATION BREAKDOWN

​points2020202020criteriaAdherence to project instructionsFormat & Structure of Document (shows process)Content/ResearchAbility to satisfy requirements of BriefAdherence to Design Conventions

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EXAMPLES

See References above

more to come

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STUDENT LEARNING OUTCOMES

1. Develop content for design communication based on research and understanding of contemporary design issues as demonstrated in multi-media and written assignments.

2. Demonstrate understanding of Genre and Disciplinary Conventions through writing projects specific to the discipline of design as demonstrated through appropriate writing styles across a range of discipline specific communication tools.

6. Prepare communication media based on a structured design process as demonstrated through the adherence to design-specific, professional-level-document conventions.

TUTORIALS & HOW-TO GUIDES

"We spend most of our time trying to get design out of the way."

—Jony Ive

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* Estimate only. See instructor and calendar for specific due dates. Summer Session schedule is more compressed with one week equal to approximately two and half semester weeks.

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