​D5 | DESIGN / CREATIVE BRIEF

2 weeks

​

PROJECT DESCRIPTION

Individual

Based on a comparative case-study analysis of the communication tools of the practice, identify variations in media and context to create a design brief based on the Blog Article Project.

Here, you are helping your client to establish what they need. Often the client isn't familiar with your business and therefore doesn't have a clear idea of what they're asking for, or how to get it. "I want an amazing office space that will really impress our clients" simply isn't sufficient. We need more specifics to build on if we're going to be of value to our clients.

This project rolls over into the next project.

Getting Started

Role play. Assume you have a client with a specific business model and they have a particular challenge they would like explored.

What is the business? Define it

What is their challenge? Define it

What do you/your client need from prospective designers? Articulate it

What is the schedule like?

What is the budget/award?

 

Demonstrate relevance through qualitative and quantitative analysis of research.

How many senses can we engage on this challenge?

Ask, what if it did...(hint: more)?

(SLOs 1,2,3,4,6)

REFERENCES

See list of "570 Topics" links on right sidebar.

Watch Briefly from Bassett & Partners on Vimeo

​

Grid Systems/Theory - Organization systems for layout design

Inside Halo's Secret Lab [PDF]. Binelli, Mark. Rolling Stone Magazine. Oct 04, 2007

Body Covers as Digital Display-A New Material for Expression of Body & Self [PDF]. Banks, Richard. Microsoft HXD, p927-thieme. Sept 12-16, 2016, Heidelberg, Germany

Presenting Physical Things Digitally-New Collecting Practices [PDF]. Harrison, Daniel, Banks, Richard, et al -RTD2017_ThingaMe

Design Research [PDF]. Gensler. March 8, 2011

Becoming Cyborg. How to Become the Engineers of Our Own Evolution. Tucker, Abigail. Smithsonian Magazine. April 2012

These People are Turning Themselves into Cyborgs in their Basement. Eveleth, Rose. Smithsonian Magazine / Smart News. Aug 9, 2012

Elon Musk unveils Neuralink's plans for brain-reading 'threads' and a robot to insert them. Lopatto, Elizabeth. TheVerge.com. Jul 16, 2019

toptal.com - vr/ar/mr the future of design < perhaps for a company interested in applying this technology into their current eyewear products

 

Definitions

• Design Brief - wikipedia.org
  A Design brief is a document for a design project developed by a person or team (the designer or design team) in consultation with the client. They outline the deliverables and scope of the project including any products or works (function and aesthetics), timing and budget. They can be used for many projects including those in the fields of architecture, interior design and industrial design. Design briefs are also used to evaluate the effectiveness of a design after it has been produced and during the creation process to keep the project on track and on budget. Some firms rely on them more than others but there is a move towards greater accountability in the design process and thus many people find them most useful. They usually change over time and are adjusted as the project scope evolves. Often they are signed off by the client and designer at set stages in the project.

• 12 basic ingredients for creating a design brief - Medium.com
• How to write an effective design brief - canva.com
• Design Problem Statements, What they are and how to frame them - toptal.com
• github AR design brief < perhaps for a company interested in applying
  this technology into their current products.

​

PROCESS & DELIVERABLES

All projects must include:

Student name, project name, project title, instructor name,
course name, and date.

 

1. 3 pg Report (PDF document/website)
2. Prototypes (making physical studies)
3. Images (photography, generally)
4. Graphics (charts, maps, diagrams)
5. Media (audio-video product)

 

1. Brief Proposal 250 words (+/- 100)
   (make the case for your project and brief)
2. Design Brief 1000 words (+/- 100)
   (design brief based on case–study analysis for a project intended to solicit proposals while providing clear guidelines and evaluation criteria)

 

Follow the Format provided on the wikipedia page

1. Title page / Cover
2. TOC
3. History
4. Company Profile
5. Problem Statement
6. Goals
7. Solution Analysis
8. Synopsis
9. Back cover - include student's info here.

 

Include images, charts, graphics with your brief designed layout.

 

All pages must include repeated Header/Footer information along with page numbering

​

EVALUATION BREAKDOWN

​points2020202020criteriaAdherence to project instructionsFormat & Structure of Document (shows process)Content/ResearchAbility to satisfy requirements of BriefAdherence to Design Conventions

​

EXAMPLES

GM eBike Brand Challenge [PDF]

Pentagram's Governor's Island, The Island at the Center of the World, Request for Expressions of Interest (RFEI), 2005. Hardcopy < Large Brief

Outcomes

• Figment Annual Public Art/Architecture Installations
• Signage Programs
• Developer Proposals

more to come

​

​

STUDENT LEARNING OUTCOMES

1. Develop content for design communication based on research and understanding of contemporary design issues as demonstrated in multi-media and written assignments.

2. Demonstrate understanding of Genre and Disciplinary Conventions through writing projects specific to the discipline of design as demonstrated through appropriate writing styles across a range of discipline specific communication tools.

3. Evaluate influence of context and assumptions on the cultural, social, environmental and economic factors that affect contemporary design as demonstrated through creation of communication tools customized to meet design project demands.

4. Develop conclusions and evaluate related outcomes of the interdisciplinary context of design as demonstrated through projects addressing applied design in an interdisciplinary context.

6. Prepare communication media based on a structured design process as demonstrated through the adherence to design-specific, professional-level-document conventions.

TUTORIALS & HOW-TO GUIDES

"We spend most of our time trying to get design out of the way."

—Jony Ive