​D7 | DESIGN PROPOSAL - THE RESPONSE

2 weeks

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PROJECT DESCRIPTION

Team Assignment

Create a multi-media (include study model/prototypes, video, etc), contextual proposal specific to a competitive project call offering [your/your firm's] design services.

This is the Response to the Call for Proposals or RFEI (Request for Expressions of Interest).

The client may receive hundreds of submissions in which they will need to determine which of them have the "qualifications" to achieve the requested work, and which firms have the "vision" they believe aligns with their goals.

At this stage, firms may commit considerable resources in order to reach a finalist, ie. short-list. Firms that reach the short-list will then "go all in" on their efforts and investment to Win the project, which may be of substantial financial value or a high profile contract, or both. Depending on a variety of factors, but some firms may spend six figures. The short-list may be narrowed to just a few firms; the fewer competitors at this point, the more the firm will invest to win the contract.

Remember, DESIGN it!

How many senses can we engage on this challenge?

Ask, what if it did...(hint: more)?

(SLOs 1,2,6)

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REFERENCES

See list of "570 Topics" links on right sidebar.

• How to write a design proposal - creativemarket.com
• Proposals - HOW Design.com
• AIGA Proposals
• Web design proposal - Google search results
• Interior design proposal - Google search results
• Industrial design proposal - Google search results
• Competition Opportunities on ArchDaily.com

Grid Systems/Theory - Organization systems for layout design

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PROCESS & DELIVERABLES

All projects must include:

Student name, project name, project title, instructor name,
course name, and date.

 

1. 20 pg Report (document)
2. Prototypes (making physical studies)
3. Images (photography, generally)
4. Graphics (charts, maps, diagrams)
5. Media (audio-video product)

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EVALUATION BREAKDOWN

​points2020202020criteriaAdherence to project instructionsFormat & Structure of Document (shows process)Content/ResearchAbility to satisfy requirements of BriefAdherence to Design Conventions

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EXAMPLES

Architecture and Developer Proposal

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Developer Proposal

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Architecture Proposal, bi-lingual

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​A very large proposal along with a companion "summary" book. Custom design, printed, and fabricated packaging cover jackets.

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STUDENT LEARNING OUTCOMES

1. Develop content for design communication based on research and understanding of contemporary design issues as demonstrated in multi-media and written assignments.

2. Demonstrate understanding of Genre and Disciplinary Conventions through writing projects specific to the discipline of design as demonstrated through appropriate writing styles across a range of discipline specific communication tools.

6. Prepare communication media based on a structured design process as demonstrated through the adherence to design-specific, professional-level-document conventions.

TUTORIALS & HOW-TO GUIDES

"We spend most of our time trying to get design out of the way."

—Jony Ive