CSULB / COTA / DEPARTMENT OF DESIGN | DESN 255 — INTRO TO COMPUTER GRAPHICS I | SPR 2020 | M/W 4:00–6:45PM | DSN103
In order to design a good logo, we must have an understanding of the basic letter form anatomy.
Kerning is the space between letters within a word or word-mark and/or the space between words.
We have to take every detail seriously, including the spaces between letters and words, or else the identity may convey an inappropriate or unintended message, like some of these examples. This is what happens when companies don't hire a designer, or else a very bad one. Don't be a lazy or bad designer. The world doesn't need more bad work; we need more good work.
TUTORIALS & HOW-TO GUIDES
Stage 1: Empathize—Research Your Users' Needs
The first stage of the design thinking process allows you to gain an empathetic understanding of the problem you’re trying to solve, typically through user research. Empathy is crucial to a human-centered design process like design thinking because it allows you to set aside your own assumptions about the world and gain real insight into users and their needs.
Stage 2: Define—State Your Users' Needs and Problems
In the Define stage, you accumulate the information you created and gathered during the Empathize stage. You analyze your observations and synthesize them to define the core problems you and your team have identified so far. You should always seek to define the problem statement in a human-centered manner as you do this.
Stage 3: Ideate—Challenge Assumptions and Create Ideas
Designers are ready to generate ideas as they reach the third stage of design thinking. The solid background of knowledge from the first two phases means you can start to “think outside the box”, look for alternative ways to view the problem and identify innovative solutions to the problem statement you’ve created.
Stage 4: Prototype—Start to Create Solutions
This is an experimental phase, and the aim is to identify the best possible solution for each of the problems identified during the first three stages. Design teams will produce a number of inexpensive, scaled-down versions of the product (or specific features found within the product) to investigate the problem solutions generated in the previous stage.
Stage 5: Test—Try Your Solutions Out
Designers or evaluators rigorously test the complete product using the best solutions identified in the Prototype phase. This is the final phase of the model but, in an iterative process such as design thinking, the results generated are often used to redefine one or more further problems. Designers can then choose to return to previous stages in the process to make further iterations, alterations and refinements to rule out alternative solutions.
Stage 6: Repeat
MIND / BODY / SPIRIT SUPPORT
Leading is the space between multiple lines of text such as in a paragraph.
ORPHANS & WIDOWS
Orphan. When formatting paragraphs or lines of text, a word hanging on it's own line is known as an orphan.
Widow. When a single line from a paragraph has been separated from the rest of the paragraph and is seemingly left hanging on the following page or in the next column.
Both of these should be avoided for good pagination and elegant layout design.
* Estimate only. See instructor and calendar for specific due dates. Summer Session schedule is more compressed with one week equal to approximately two and half semester weeks.
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Works by professionals found online or in publication are used as instructional aids in student understanding and growth and is credited.